Jason Green - Art Director

I'm an Art Director with a passion for digital. New technologies excite me. Not only to bring traditional media concepts to life in an interactive space, but to lead campaigns with innovative digital thinking. You'll find highlights of my work below, just some of my favourite pieces of the past 2 years. If you want to skip straight to more information about me and my background, check out my resume as well.

Call me anytime on +39 345 4408175 or email me at jason@greenjay.com.au

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Coca Cola - Rewards Program

The Coca Cola Rewards program was a pitch which was creatively lead by myself and my copywriter. Our responsibility was to concept the name, visual device and overall tone of the entire program. The idea needed to be bold, impactful and able to run across all media. Coke Unleashed is an example of digital leading above-the-line and I oversaw the work of a team of designers working on websites, banners and print. For further information about the development of the rewards program mechanic and trading system, please don't hesitate to contact me.

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Coca Cola - BRRR

The use of digital in the BRRR campaign was instrumental to it's success. By turning the BRRR sound into a competition, the target audience was directly engaged to get involved and generate content. Users were invited to upload videos of their best BRRR attempts via myspace, or a special banner which accessed their webcam. The campaign broke MySpace records for video uploads and friend numbers. User generated content was also used in banners.

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10 e Lotto

My first progect in Italy, I was entrusted with concept, design and overseeing the implementation of the online campaign of Lottomatica's new game, "10eLotto". The approach includes digital creative across web, social network sites, games and mobile apps and is designed to continue on into 2012.

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Telstra - Get More

The Get More campaign is about visually arresting imagery representing MORE. No where is this more effective than in the digital work. All the work feature simple and fun interaction, engaging animations and a message that blends with the creative.

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Perini Touchscreen

After working strategically on the launch of a new machine line by Perini, I was given this project to design and build a touchscreen interface for the launch event. The touchscreen needed to be able to explore over 200 video, pdf and image files across a complex multi level menu. I also managed a small team in this project. The client was particularly pleased with the speed of the application and the ease of navigation.

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Coca Cola - Pitch Win

Coca Cola was, creatively, the most important pitch for Ogilvy Interactive for at least 2 years. The competition were 7 of Sydney's top agencies. At stake was all of the digital business for all of the Coca Cola Amatil brands. The one and only idea that the company took to the pitch was conceived, developed and creatively lead by myself and my copywriter. A lot of people put a lot of hard work into the pitch and the Creative Director and other management presented the work brilliantly.

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Telstra - Snowboard Game

Determined to push Telstra out of banner land, this game highlights the benefits of the product in a fun and light hearted way. Users are prompted to collect the bonuses whilst avoiding the obstacles.

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Qantas - I Still Call Australia Home

Dealing with one of Australia's oldest brands and their flagship commercial has it's restrictions. This site, however, presents the iconic television commercial, videos, location shots and much more content in a beautiful panorama of Australian scenery.

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Vitamin Water - Revive

Before we won the Coca Cola pitch, the only brand that Ogilvy Interactive was working on was Vitamin Water. While it was a small job, the work done impressed the client greatly and was a deciding factor in the agency being included in the list of considered agencies for the pitch. Vitamin Water Revive was marketed as post-hangover drink.

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Mother Energy Drink

A fun and eye catching banner that engages the user with a gritty, explosive intro to draw them in to watch the television commercial. A game was also proposed and designed. The idea was to play off the tag line of an "Energy Boost" in a classic game with a twist. Unfortunately funding was pulled before completion.

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Tourism Australia

Before I was officially an Art Director I got to flex my concepting muscle on Tourism Australia. The christmas card was my concept and I art directed a very talented 3D designer called Tyrell Wiswell. The banners, while simple were very well received and were written by me.

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NRMA - First Choice

These are just some examples of the concept work I did for NRMA before I become an Art Director in title. While based off a television idea, these executions really expanded upon it and engage the user with interaction and unexpected feedback.